W.O.L.F is an acronym for the brand “We Overcome Life’s Failures” that began in 2018 after the loss of someone very dear to my heart. What started off as a small line of women and men apparel has turned into a brand of its own. Wolf Apparel isn’t just your typical clothing line, but is also a social movement as well. The purpose of my brand is to help motivate others to keep going despite the odds that they are up against. I knew when I stared this brand that I wanted it to be more than just some articles of clothing. When customers wear my products, I want them to feel inspired, uplifted, elevated, liberated, and motivated to overcome life’s failures.
"The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming;"-Theodore Roosevelt I grew up in a small town where opportunities were few and hardships were easy to come by. I quickly learned that life wasn't about the adversaries you face, but how you manage to overcome them. I created this brand as a reminder that united, we stand, but divided we stand no chance. A pack of wolves are bound together by their loyalty and devotion for one another. The foundation of Wolf Apparel 33 was created on those very same principles. We Overcome Life's Failures. - Jamal Williams Owner of Wolf Apparel 33
In loving memory of